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What Are Google Web Stories

Google web stories are a new way to present your content online. Web stories are short, snackable visual content that attracts viewers to your website. Think of them as the stories that you see across social media on Facebook, Instagram, and YouTube.

Google’s Recommendations:

  • Videos should be shot in portrait mode, not landscape mode.
  • Videos should be 15 seconds or less and feature subtitles.
  • Stories should be between four and 30 pages.

Why You Should Use Google Web Stories

Now that Google has officially published the Web Stories WordPress Plugin, it is incredibly easy to create attractive web stories to increase your visibility.

web story editor in wordpress

Easy To Create

Google has made it as easy as possible for you to create web stories. The plugin features a drag-and-drop editor, provides several templates, and has partnered with Unsplash and Coverr for easy access to stock photos and images.

Increased Visibility

Web stories are designed to be attractive to viewers. They are a great way to stand out in results and attract more eyes to your content. Google shows web story content in the following places:

  • Google Search
  • Google Images
  • Google Discover
  • Google App

Things To Consider With Web Stories

There are some important SEO tips to keep in mind during the creation process for optimal performance.

Web Stories Are Like Any Other Page

Web Stories are a type of Accelerated Mobile Pages (AMP) so think of them like any other page on your site. Before publishing, ask yourself if this piece of content is something Google would index. The usual SEO practices apply. Create original content and use high-quality media. Structure headings, subheadings, and body text like in a normal post.

Implement Web Story Tracking

Track your web story performance using a standard Google Analytics integration. Inside of the Editor Settings in the web story dashboard is an area to add your Google Analytics Tracking ID. There is also reporting available in Google Search Console.

web story editor settings in wordpress

Use the Yoast SEO Plugin

Yoast SEO plugin adds metadata to your web stories and ensures they are included in your XML sitemap.

How To Activate Web Stories on Your OPTe Website

Enable the Google Web Stories plugin inside the built-in plugin library in your dashboard.

  1. Navigate to the Plugin Library.
  2. Type Web Stories in the search bar and Activate the plugin.
  3. A new Stories tab will be in the dashboard.

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Jeremiah Williams

To create great content, you need to read great content. And that's exactly what I love to do. My read later lists seem to be neverending with the millions of articles published every day.

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